Privacy

Sponsor measurement

Dead Bird Stats measures sponsor banner impressions and clicks so we can report campaign performance to advertisers. An impression is counted only after at least half of the sponsor placement is visible on screen.

Sponsor measurement stores the campaign, event type, date and time, the page path without its query string, and a random per-view identifier used to prevent duplicate counts. It does not store your name, email address, IP address, account ID, advertising cookies, or private share-link values. Advertisers receive aggregate counts rather than individual event data.

Sponsor links open the advertiser's website, where that advertiser's own privacy practices apply.